To Buy, or Not to Buy? The Skills of Negotiating
Negotiation is used in all walks of life from getting a good deal on your new car, threatening to leave your current TV provider if they don’t offer you a cheaper package and sometimes in my case where we are going out for dinner on a Saturday evening. It’s not just used in business and the theory behind negotiation is the same, it’s a give and take process between two or more parties (it would be pretty pointless negotiating with yourself) where compromise is made, and a mutual agreement is reached. A good negotiator doesn’t want to leave the other party feeling defeated as this could result in them being reluctant to do any further negotiations in the future, achieving a win / win agreement helps build and maintain a healthy business relationship going forward.